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This web site ocotillosouthwest.com had the following in the web site, "A small, family owned fragrance company nestled in the heart of the desert southwest." We noticed that the webpage stated " We hope to share a little piece of the beauty, culture, and mystique of the Southwest with you." It also said " Our premium fragrances are unique to the Southwest region and capture the qualities of this beautiful area that we call home. The beautiful, handcrafted soy blend candles embody the essence and unique character of the Southwest. We promise you will love them! For use of his beautiful music." The header had southwestern candles as the highest ranking optimized keyword. It is followed by southwest, southwestern candles, and candles which isn't as ranked as highly as southwestern candles. The next words ocotillosouthwest.com used was soy candles. soy blend candles was included but could not be understood by web crawlers.